New books added

Scientific Writing: Easy When You Know How

This comprehensive and practical book covers the basics of grammar as well as the broad brush issues such as writing a grant application and selling to your potential audience. The clear explanations are expanded and lightened with helpful examples and telling quotes from the giants of good writing. These experienced writers and teachers make scientific writing enjoyable.
Description: This is a very well written book on scientific writing that is easy to read and follow. The format of boxed tables presents the information concisely.
Purpose: The purpose is to make scientists better writers. Writing well is a crucial component of scientific success, one that is often overlooked by formal scientific training. With scientific data generated worldwide, having a book that summarizes the standards of writing in English is very helpful. The authors have done an excellent job in meeting their objectives.

In more and more industrial sectors, companies are becoming aware of the importance of sustainable development and of the great potential of biotechnology. Biotechnology can help improve the environmental friendliness of industrial activities and lower both capital expenditure and operating costs. It can also help reduce raw material and energy inputs and waste. This volume brings together for the first time a broad collection of case studies on biotechnology applications in industrial processes and subjected them to detailed analysis in order to tease out essential lessons for industrial managers and for government policy makers. It will encourage the former and provide the latter with basic materials for programme development

In this new edition of a bestseller, all the contents have been updated and new material has been added, especially in the areas of toxicity testing and high throughput analysis. The authors, all of them employed at Pfizer in the discovery and development of new active substances, discuss the significant parameters and processes important for the absorption, distribution and retention of drug compounds in the body, plus the potential problems created by their transformation into toxic byproducts. They cover everything from the fundamental principles right up to the impact of pharmacokinetic parameters on the discovery of new drugs.While aimed at all those dealing professionally with the development and application of pharmaceutical substances, the readily comprehensible style makes this book equally suitable for students of pharmacy and related subjects.


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